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About Energy Insights

Founded in 1988, Energy Insights is a consortium of independent consultants that specialize in marketing and customer service issues in the energy industry. We collaborate, when appropriate, to form a team of experts uniquely qualified to deliver value to our clients.

At Energy Insights, we believe that a company should not be "customer driven." This implies that a business is compelled to act upon all of its customers' wishes. Our clients strive for having "customer-focused" businesses, a subtle, but important difference. Customer-focused businesses listen to their customers and then, develop strategies, make business decisions, and implement changes that incorporate the customers' feedback. Smart and profitable business decisions will be the outcome of a customer-focused approach.

Energy Insights has a broad customer base. We are trusted by some of the biggest clients in the energy industry. Our client base includes: The Williams Company, Pacific Gas & Electric, PG&E Energy Services, NOVA Corporation, Interstate Natural Gas Association of America (INGAA), California Independent System Operator and EPRI. Energy Insights also prides itself in working with smaller entrepreneurial companies venturing into the deregulated energy industry such as CellNet Data Systems Inc., MainSteet Networks, and Silicon Energy.

Wayne A. Rechnitz, Principal

Mr. Wayne Rechnitz has extensive experience in service delivery, engineering, project management, organization planning, marketing, and corporate strategy. Currently, he is working with clients to develop continuous service improvement processes, key account marketing, sales programs and product development.

Wayne has designed and administered several customer satisfaction surveys for energy companies, completed numerous competitive studies for the utility industry, evaluated the cost and benefits of network meter reading, and designed an interactive marketing intelligence computer system. Recently, he helped a large electric and gas utility identify specific market segments of its customer base and establish a key accounts sales program. The engagement continues with Wayne developing a business plan for new products and services targeted to power sensitive customers.

Before starting Energy Insights, Wayne was a consultant with Cresap, a Towers-Perrin Company and part of the executive management team of the Pacific Gas and Electric Company. Wayne has also worked for Weyerhauser Company, where he was responsible for the design, construction, and implementation of a patented manufacturing process.

Mr. Rechnitz has a Bachelor of Science degree in mechanical engineering from the University of California at Berkeley. He was elected to the Tau Beta Pi and Pi Tau Sigma engineering honor societies. After his work with PG&E, Wayne earned his M.B.A. from the Stanford University Graduate School of Business.

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